Collaborating with Disney to commemorate Cinderella's 70th anniversary at The Grounds of Alexandria was a magical time as we transformed the precinct into an immersive Cinderella fairy tale experience over 20 enchanting weeks. Additionally, guests who visited the onsite eateries, were able to indulge in a special menu inspired by beloved characters and iconic moments from the animated classic. This theme appealed to different generations, captivating children and stirring nostalgia in adults.

Halfway through the campaign, to heighten the enchantment, we hosted a limited-edition high tea event at The Grounds’ grand ballroom over the course of a long weekend, offering guests a dining experience in 'Cinderella's Palace.' Tickets sold out rapidly, substantially boosting revenue. The buzz from the event generated a new wave of ‘talkability’, effectively promoting the installation and menu, driving a surge of visitors into our venue in the final weeks.