Working with Ancestry's local creative agency to adapt a successful TV ad campaign for the Australian and New Zealand market was a rewarding endeavour. Our approach centred around real people sharing their genuine family history tales in their own words to create a compelling and emotive narrative.

My role involved talent sourcing and management. I initiated the process by engaging our local database and organic social media channels, urging members to submit their most fascinating family stories for a chance at featuring in the TV commercial. I reviewed all submissions and shortlisted the most captivating narratives for further assessment. Following video call screen tests, five local Ancestry members were selected to share their stories. The logistical coordination of travel, scheduling, and wardrobe choices ensured a seamless shoot day.

The resulting campaign beautifully conveyed the authenticity and emotional depth of family history, resonating strongly with the local audience.